Profile: card

Profile Schema

The card profile specified a free-form callout content item without any prescription on the content it contains. Cards are most often used to render short representations of content on a page like the NPR homepage.

See also:


The card profile specifies the following attributes:

Name Type Required? Explanation
emphasisLevel string Yes low, medium, or high
title string No The title to display when rendering this card
attentionLabel string No An extra label displayed alongside the card; common values are BREAKING or EXCLUSIVE
teaser string No A short description of the content represented by the card
isHighPriority boolean No Flag representing whether the card should be visually highlighted for priority
eyebrowText string No String representing a text eyebrow line for a card
eyebrowLink object No Link object representing an external linking eyebrow line for a card. MUST have an href attribute that starts with http or https, and MUST NOT have rels
brandings Link[] No A set of links to organization(s) that should be used to brand this content; see “Brandings” below
displaySize string No the relative size to display the card on a webpage


Similar to the brandings array defined by the publishable profile, the card profile allows its content to be branded using a set of organization links. The brandings array is subject to the following constraints:

  • If present, brandings must contain one or more links
  • Links in brandings must start with http or https
  • Links in brandings cannot have rels

Example card document

  "id": "12345",
  "profiles": [
      "href": "/v1/profiles/card"
      "href": "/v1/profiles/document"

  "title": "Death Star destroyed",
  "emphasisLevel": "high",
  "attentionLabel": "BREAKING",
  "teaser": "A small rebel force exploited a previously-unknown weakness in the base's ventilation system",
  "eyebrowText": "Check it out",
  "eyebrowLink": {
    "href": ""
  "isHighPriority": true,
  "brandings": [
      "href": ""

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